Mission Workshop is a bag and apparel company based in San Francisco. I worked with this small brand to bring beautiful imagery and direction to the marketing efforts. In addition to leading photography, I worked within the design, marketing, and community teams to ensure the successful growth of the brand.
Photography / Art Direction
During my time at Mission Workshop, I controlled all photography assets for products, content, etc. With the design team, I defined and maintained the consistent look and feel of the MW brand.
Content / Community / etc.
As with any small brand, the team at Mission Workshop wore many hats. While not behind the camera, I worked on projects including content organization, space design, community event production, and more.
Worked with the design team to develop and execute the launch of the new bag collection: Transit. Managed art direction, talent, and execution of photography.
See more HERE.
Worked with the design team to create a lookbook of studio and lifestyle imagery for new products in 2015. Defined the look and feel of Mission Workshop studio imagery and maintained the established look and feel of lifestyle imagery.
See more HERE.
Community Events / Space Design
Mission Workshop hosted my industry leaders and cycling legends in their Valencia shop space. I worked with the design and retail teams to curate the space for each speaker.
See more detail HERE.