Rapha : Five X Five - Intervals on Design

 
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five X five - Intervals on Design : Builders Panel

For the ongoing Rapha series, Five X Five - Intervals on Design, I organized a panel of bike frame builders to speak about the commercialization, materials, and technology of their industry. In addition to the planning and execution of the event, I also managed all digital and physical assets for promotion and documentation. Read on for more information about how this event came together.

 
 

Stacked Roster

For this event, I invited some of the most known bike frame builders on the west coast. The panel included five builders of various backgrounds including; metal and carbon manufacturing, big and small companies, new and old technologies, and more.

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Spot-on promotion

Targeting our market and peripheral markets, we were able to drum up interest in multiple scenes before the event. The consistent and identifiable digital assets I executed were shared across social media, news sites and in email marketing.

 
 
 
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High-Quality Experience

Not only were attendees given the opportunity to hear from some of the best builders in the US, they also had the chance to walk right up and have a conversation after the talk. A luck number of people walked away with free posters, too.

Follow through

For this event, I invited some of the most known bike frame builders on the west coast. The panel included five builders of various backgrounds including; metal and carbon manufacturing, big and small companies, new and old technologies, and more.